IK Multimedia's iRig line wins Best in Show in the category of Gotta Stock It at NAMM 2021 Believe in Music Week.
We sometimes forget that NAMM (or National Association of Music Merchants) is more than a podium for musical instrument makers to announce their latest products. It's also where deals are negotiated and made between manufacturers, wholesalers and retailers for existing products.
And because most retailers can't stock it all, they have to choose carefully. So purchase orders are placed based on dealer incentives, sales stats, persuasion and advice from trusted sources.
Among the most respected sources for getting advice on what music gear to carry are the organizers of NAMM themselves.
Each year before the show ends, an official NAMM team comprised of veteran retail merchants visits every booth, far and wide, searching for products worthy of the award for Best in Show in any of four categories: Best Add-ons & Accessories, Gotta Stock It, Companies to Watch, and Best in Show.
IK Multimedia iRig products were the most sought out products in every category—churches needing to stream, businesses, schools. You name the category, they had a solution for it.
Thank you, NAMM. We're honored that you chose iRig this year in the important category of Gotta Stock It. This recognizes how there's an iRig model for nearly everyone. But this shouldn't surprise anyone.
As iRig has evolved over the last 10 years, its core mission remains the same: to help music makers and communicators create, connect and share their work with a larger and larger audience.
And what's more universal than that?
See the entire line of iRig products